One of the most significant obstacles facing the new dietary guidelines has little to do with their scientific content and much more to do with how they are perceived politically. Over time, nutrition guidance has become increasingly associated with specific political parties and administrations, leading many people to react to it through identity and allegiance rather than logic. When advice is seen as belonging to “one side,” it is often dismissed outright by the other, reg

Whilst we all recognise now the importance of lifestyle interventions alongside GLP-1 prescription, there is a paradox that needs addressing.

Research shows that sugar and refined carbs trigger the brain's reward system similarly to drugs like cocaine and alcohol, releasing dopamine and creating cravings. Yet, unlike substance addictions, sugar is everywhere, socially acceptable, and widespread in our diets (since all carbs break down into glucose). Bitten Jonsson's research reveals a hard truth: for true sugar/carb addicts, abstinence is the only effective solution.

we're excited to share a new chapter in our journey—one that more clearly reflects the heart of what we do and how we help.