What is Zeno?
The idea of creating a metabolic health improvement programme has been with us for many years. We’ve always dreamed of making essential lifestyle resources easy to access—empowering people to take responsibility for their health and build lasting, positive change. With a shared vision, a passion for transformation, and the right mix of skills, we founded Zeno—a team dedicated to supporting real people through real-life successes, challenges, and everything in between.
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Our personal journeys, along with those of the people around us, sparked a deep curiosity about the root causes of modern, non-communicable diseases. That curiosity drives us to keep learning and evolving our programme, so it meets the needs of each individual. At the heart of it all, we believe it’s our daily habits—simple, consistent actions—that truly shape our long-term health.
Why "Zeno"?
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Zeno of Citium was the founder of the Stoic School of philosophy in Athens.
Simply put, Stoicism was designed to help people live their best possible lives. It’s a philosophy of life that maximizes positive emotions, helps individuals to hone their virtues of character and enhances anti-fragility and resilience. At any moment, in any situation, and at any stage of life, Stoicism provides a framework for living well. It reminds people of what is truly important, providing practical strategies to get more of what is valuable and that is our aim at Zeno.