In the world of nutritional science, the precision of language and methodology matters. A lot. Yet somehow, we continue to see peer-reviewed studies published in reputable journals that use fundamentally flawed definitions, especially when it comes to hot-button topics like the ketogenic diet.

Research shows that sugar and refined carbs trigger the brain's reward system similarly to drugs like cocaine and alcohol, releasing dopamine and creating cravings. Yet, unlike substance addictions, sugar is everywhere, socially acceptable, and widespread in our diets (since all carbs break down into glucose). Bitten Jonsson's research reveals a hard truth: for true sugar/carb addicts, abstinence is the only effective solution.

we're excited to share a new chapter in our journey—one that more clearly reflects the heart of what we do and how we help.